The last few years have seen tremendous innovation to improve performance, security, and user experience. The below chart illustrates the impact innovations had to enhance user experience on a website over the years.

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As one would expect, innovation in this space went through a typical cycle of providing a considerable boost, and then it plateaued out as the web grew richer in functionality.

Let us take the example of Network & Caching optimization. Though it provided a considerable performance boost in the late nineties, its impact in improving the speed and user experience has reduced over time. With more powerful servers and better global network connectivity, the current typical user journey spends not more than 10% of the time on the network layer. …


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